If there is a product that could create a fuss-free care for your hair, keeping it straight and beautiful without beauty tools would you try it? I obviously would. It would save me loads of time than having to blow-dry my hair and exposing it to unnecessary heat that are damaging to the hair shaft. That’s what Sunsilk is currently offering with the unveiling of Sunsilk Perfect Straight that keeps hair beautifully straight and aligned as it dries, which works great on naturally straight haired girls like us!
Sunsilk has teamed up with straight hair expert Yuko Yamashita to create this range of shampoo and conditioner with an advanced formula of Straight Lock TechnologyTM that penetrates deep into hair fibre and holds every strand as it dries. Since a girl’s hair is her crowning jewel, it affects her self-esteem, confidence and empowerment. Sunsilk aims to inspire girls to live life with confidence and worry-free now that they will take care of your hair. No more worrying about my hair when I travel and doing other activities!
At the launch, Sunsilk introduced the Perfect Straight in theatrical fashion – a mini play of a girl’s confidence with her hair. I found it to be an enjoyable performance, and something that I could really relate to as having bad hair days affects my overall emotion.
Sunsilk also had a demonstration to show the difference that the range creates by washing a model’s hair on stage.
Sunsilk is currently having a challenge for a chance to win up to RM10, 000 worth of prizes in total from 17th September to 28th October 2014. The challenge is simple – draw as many straight lines as you can within 30 seconds. Sounds simple, but Sunsilk aims to show that achieving straight hair with the range is much simpler than drawing straight lines.
You may participate in the ‘Sunsilk Beautifully Straight Challenge’ by following these instructions:
1. Visit Sunsilk Malaysia’s Facebook page (www.facebook.com/SunsilkMalaysia) and click on the Sunsilk Perfect Straight app.
2. Draw as many straight lines as you can within 30 seconds.
3. Write the most creative slogan about Sunsilk Perfect Straight.
10 lucky winners with top scores and most creative slogans will receive RM100 cash vouchers and Sunsilk products each week while the grand prize winner will enjoy a one night’s stay for two at Grand Hyatt Kuala Lumpur, RM300 shopping vouchers and Sunsilk products. Don’t forget to participate by clicking the link here – http://bit.ly/BeautifullyStraight
Sunsilk Perfect Straight Shampoo and conditioner are now available at all leading supermarkets and retail outlets nationwide at RM12.90 (340ml) and RM12.90 (320ml) respectively.
, by Hanie Hidayah