JD Sports is pretty much synonym with being one of the giant players within the athleisure and sneaker market have finally set their largest regional footprint in the heart of Kuala Lumpur. While their first store in Sunway Pyramid made waves and provided local sneaker freakers an outlet to shop, the Pavilion Elite store standing at 13,587 square feet large is set to be the largest in Southeast Asia. JD Sports Malaysia aim to expand and cultivate the already booming sneaker culture in the country by providing customers with exclusive, hard-to-get and desirable trainers in the market. They surely did not disappoint by offering exclusive colorways for the Nike Air Max 2017, the Reebok Classic Leather, and the widely anticipated Adidas NMD XR1 trainers during their official launch. On display were also a pair of one-of-a-kind gold Adidas Superstars that JD Sports was recently awarded for selling over one million pairs in 2016.
JD Sports Malaysia have also attracted a large number of influential crowd, including the #TEAMJDMY crew - consisting of MYFM radio DJ Joe Chang, Roshan Chandrasekhar from K-Town Clan, social media influencer Hanie Hidayah, Astro Supersports’ Amanda Chaang, power couple Kim Raymond and Keith Foo, beauty pageant winner Livonia and Noh Salleh, lead singer and guitarist from Hujan. These personalities including myself were curated by Senior Manager Brand Marketing, Jaclyn Tan as an eclectic mix to make up the first TEAMJDMY for undisclosed plans in 2017. Future store launches would be announced soon as well as online shopping and delivery services.
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