La Mer have finally stepped into the cosmetic line by introducing a bridge between skincare and color. Inspired by the healing powers of the sea and cell renewing energy of Miracle Broth, La Mer have included a collection of foundation, concealer, powder and luxurious brushes to give you the unmistakable 'Look of La Mer' - healthy, flawless luminosity for ageless beauty. It benefits the skin with the formula while the Color Capsule Technology creates a natural, pure looking color that seamlessly blends five attributes to transform the skin; color stays true, wears all day, humidity and sweat resistant, protects skin from UV and pollutant, buildable and offers flexible coverage.

It's weightless yet rich texture of The Soft Fluid Long Wear Foundation SPF20 deeply hydrates, softens and smoothes visible signs of age away. La Mer have also included a potent dose of Miracle Broth to renew and gives 'life' to the user's skin. The Color Capsule Technology, on the other hand, functions to mimic true skintones. Color pigments are encapsulated in a transparent capsule to keep it pure, true and natural looking. This formula also contains an all NEW Soft Velvet Ferment and the Regenerating Ferment. The Soft Velvet Ferment renews and re-texturize skin with it's new high-performance Velvet Algae found deep below the surface of the North Atlantic. It helps soften the look of skin and enhances translucency. The Regenerating Ferment is engineered with a powerful stem cell blend of algae and marine peptides to help combat facets of visible ageing. Skin is plumped and renewed with hydration to combat wrinkles and lines.

Products available in this range includes:

The Soft Fluid Long Wear Foundation SPF 20 - RM 475

The Concealer - RM 300

The Powder - RM 370

The Foundation Brush - RM 250

The Powder Brush - RM 260

This Skincolor De La Mer is available in La Mer stores nationwide starting October 2016.