Giveaway: H&M Conscious Collection 20122:12 PM
UPDATE: Contest entry have been closed and the winners chosen by a name picker (since everyone had the correct answers) are
- Zetty: yummyrainbow@hotmail
- Joann: tellmeaboutit07@yahoo
- Anna: anna@shapadu
Congratulations, an email will be sent to all of you for your mailing addresses =)
Every year, tonnes of clothing are thrown out with other domestic wastes causing it to end up wasted on a landfill waiting to rot. At the same time, natural resources are being overused and extracted in order to process new clothes, causing it to be a non-sustainable process in the future. As much as 95% of these clothes are able to be reused, re-worn or recycled - depending on its state. H&M wants to educate the public and act to reduce the environmental impact of garments throughout its lifecycle and create a closed loop for textile fibres. The objective is to create sustainability in long-term and to find solutions to reuse and recycle fabric production in a large scale.
H&M has recently introduced their Conscious Collection to the public in hopes to raise awareness and act to help make fashion and clothes production a more sustainable process. However, unlike any other 'green' concept, this collection introduced by H&M does not break your bank, let alone compromise on their designs. It allows you to shop and go green simultaneously. The items from this collection is made from sustainable materials such as organic cotton, recycled polyester and tencel.
Expect lovely spring hues and cuts - cropped sporty jumpsuits, floor-length romantic dresses, tropical printed t-shirt dresses such as worn by our Malaysian celebrities below. I am loving the earthy yet subtle tones and demure cuts for the ladies. Spring is also the time to show those lovely pins with lovely khaki shorts with a printed top.
The full women's collection is currently available in stores, along with blazers, chinos, ikat print shirts and more for the men. H&M's Conscious collection is now available in H&M Lot 10, Paradigm and Setia City Mall.
Vanessa Paradis have been chosen as the face of Conscious Collection this year, and here are some photos from their gorgeous lookbook:
H&M also is currently the 1st fast-fashion company to launch a clothing collection initiative worldwide. Customers and fans are able to help by handing in their used garments in H&M stores nearby for an effort to reduce environmental impact of clothes throughout their lifecycle.
This way, consumers with the help form H&M will be able to save natural resources and avoid textile waste that could lead to negative environmental issues. Any piece of clothing, from any brand and in any condition will be accepted. The clothes will then be handled by H&M's partner, I:Collect, to be reprocessed. In return, customers will receive a 15% off on one item* for each bag they bring to the store.
This programme is currently running at all H&M stores nationwide - Lot 10, Setia City and Paradigm under these T&C:
*Terms & Conditions
- Maximum of two bags to be given to H&M per day.
- One voucher only per transaction
- Voucher not valid to use for purchase of gift card, designer collaborations or offer items.
On that note, I'd also like to let you know that I'm giving away FIVE money-can't-buy Conscious Collection pouches thanks to H&M to my lucky readers. All you have to do is:
1. Answer these two questions in the comment box:
- Who is the face of H&M's Conscious Collection campaign?
- Name two materials used in the garments for this collection.
2. Include in your email with your answers. I will announce the winner within a week or two and email the winners!