Puma FENTY by Rihanna AW 16

8:22 PM

Frostbitten models walked the runway with a bold chill at New York Fashion Week, donning the first FENTY PUMA BY RIHANNA collection consisting of monochromatic array of footwear, apparel and accessories for both men and women.

The inspiration was drawn from the current Japanese street culture mixed with gothic overtones in exaggerated proportions - classic Rihanna who blurred the gender lines with androgynous sillhouettes. Rihanna introduced styles such as a ground-sweeping Kimono Robe, Tear Away Tricot Track Suits, an attitude punched Lace-Up Jersey Corset, dresses and bodysuits. Each piece embodies a sexiness with a tough-as-nails attitude. can catch some of tonight’s footwear styles this Spring/Summer season including her first official modern and futuristic training shoe, the FENTY Trainer which hits stores worldwide on February 26th. Rihanna’s anxiously anticipated Fur Slide will launch in April and the infamous PUMA Creeper returns in May with new colors.

For more information, visit puma.com or rihannanow.com 

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