Most of us might not give thoughts to the ocean much but little do most people know, the ocean holds 97% of the planet's water as well as it produces some part of our oxygen in the atmosphere while absorbing carbon dioxide that helps buffer global warming. Even as we live inland, the ocean has a great effect on most of us as it is the source of a running ecosystem- oxygen, food, water and more. Most of the earth's population converge around coastal areas and we pollute the ocean in so many ways - waste management, uncontrolled tourism, over-fishing all contribute to the detriment of marine life health. As there are very little people who do not directly depend on the ocean whether recreational or as their livelihood, these problems are often overlooked upon. Therefore we're slowly but surely creating a risk in which our survival depends on! 

La Mer partnered with Project 0, an ocean conservation organisation by sponsoring an art trail - 50 works of art designed by artists, tastemakers and conservationists which was unveiled throughout New York City leading up to World Oceans Day last June 8th. With the auction, 100% of the net proceeds will help support restoring and protecting MPAs around the world. La Mer has also launched their Limited-Edition Blue Heart Crème de la Mer (100ml) retailing at RM 1,890.