About twenty years ago, Urban Decay was born out of the frustration of the 'pretty' beauty market - pinks and beige dominated the beauty market and other colors such as green and purple never made it on the shelves. Sandy Lerner then decided to make her own cosmetics that she likes instead of adhering to the generic market and catering to the 90's grunge market by releasing 10 lipsticks and 12 nail enamels with names such as Roach, Smog, Rust, Oil Slick and Acid Rain. Fast forward to today, there's not a beauty brand that does not carry purple nail polish and Urban Decay has moved on from the teen angst era and became a cult among beauty lovers worldwide. 

I mean, have you not heard of the Naked Palette? It is still one of the most coveted palettes around with shades of neutrals beiges to shimmery blacks, the palette has become somewhat essential in a girl's beauty product collection at least once in her life. It doesn't just stop there - the moment I had my first palette, I bought my mum one and it keeps going on and on to their primers, eyeliners, lipliners and so on. Now that Urban Decay has finally opened its first Malaysian flagship store in KLCC shopping mall, Kuala Lumpur and I went for a quick visit to see what the hype was about. 

The store is sleek, easy to navigate (most counters are similar, it's just duplicated to serve multitude of customers at one go) and it is decked in Urban Decay's official violet and black theme. But what's so different in this Urban Decay store compared to the array of products they have in Sephora, which is just less then 400 meters away? 

For starters, they have the UD Spectrum palette (only about 100 I was told) being sold in the stores. There are also classic items like the eyeshadow but in different metallic colors which are not available in Sephora. They currently do not do make-up services like other cosmetic stores but they have staff to help you figure out your best shade, and to teach you their trade secrets with the Urban Decay range. I am horrible when it comes to concealers so knowing that I could wear cream concealers and how to set it, thanks to the UD makeup staff I'm now no longer afraid to try on different types of concealers. Basically, there are more colorways and items that Sephora does not carry, so it is still recommended that you check out the store when you are in KLCC. 

C27, Concourse Level, Suria KLCC, 241, Jalan P Ramlee, KL City Centre, 50088 Kuala Lumpur, Malaysia