Ad: Dove Serlahkan Dirimu 14-day Challenge

9:05 PM




Routine has been a part of everyone’s lives since the early days of mankind. Every day we wake up with a goal, and constantly repeat the same thing the next day. That is routine. Every day we wake up with a set of task, and make sure that we’ve crossed that out of our to-do list at the end of the day and that, is routine too. Institutions teach us about routine – scheduled classes, timed meals, public system, they are all routine cycles in life. Without routine, most people would walk about aimlessly and not have a goal in their lives. However, all work and no play make a person dull so breaking out of habit and routine at times are good and could be refreshing. 

People have been duly following the routine of life and have put the importance of hair care off their priorities. Hair loss has become one of the major issues faced by Malaysian women and our confidence fades as our hair gets thinner.  It is a shame to see friends and family that has become more self-aware and conscious of their appearances mainly because of hair loss issues.

Although I am currently a freelancer and not bound by 9-5 timing, I still have my daily routine to follow. I wake up, wash up, check emails and social network and write down tasks I need to complete for the day. I would repeat this everyday and only at times encounter impromptu decisions during ‘working hours’ usually suggested by my husband – swim, lunch out, go to the cinema and more. At times I would of course do some pampering as I love it when I get compliments by my husband, especially when it comes to my physical appearance. It’s like a instant confidence boost to know someone notices all the effort you put into taking care of yourself, even when its not as often as you wish it to be. 



Recently, Dove has just launched their 14-day challenge app that participants will have to follow towards the ultimate goal – saying goodbye to the old you, and hello to a newly confident, beautiful and appreciate you. 

I love breaking routines. I love the excitement of new things; the same satisfaction traveling gives me – a sense of something new and foreign. It’s like an adrenaline rush like falling in love for the first time, or tasting a new dish. When Dove introduced it’s Facebook app in conjunction with the launch of their new Hair Fall Rescue System range, they encourage women to step out of their comfort zone and start making changes! The best part about having a routine is breaking them, and it is a refreshing feeling of freedom and staying confident.



Dove’s Serlahkan Dirimu app enlists of 14-days surprise challenges online that an individual may follow. It ranges from tasks of listing things that made you happy in the week, or encouraging you to try a new hairstyle or new outfit and upload the photo.  Despite my busy schedule I managed to try a few days of the challenge and the purpose of these challenges, although small tasks instantly hit me - stepping out of your comfort zone is a self-discovery step towards a better you. 

This app is fun and super easy to use! All you need to do is to complete a daily task according to the challenge given every day via the app for the following 2 weeks after registering. The fun part is that the app will create a personalized digital video of the transformation journey based on the challenges you’ve performed after the 2 weeks duration. You will learn things you like, or you may not fancy by trying new things. If you’ve never tried anything you will never learn or discover your preferences, strength and weaknesses. 



Following this challenge was a motivation for women to discover themselves, feel good and step out confidently despite their daily challenges as an individual, daughter, partner, and mother. Many women have joined this challenge today, why don’t you try too by clicking HERE. Plus, you stand a chance to win prizes worth up to RM20, 000 thanks to Dove Malaysia. 




Some photos of the mission I did!

Day 1 



Being confident makes a girl 10 times more beautiful!

Day 10



 Love how he makes me feel like the perfect girl in the world.




Day 14



If you have straight hair, curl it up or if you have curly hair why not straighten it for the day. If you’re more adventurous, go for a crazy color altogether! 



Don’t forget to try the Dove 14-Day Serlahkan Dirimu challenge (click here) and I’d like to know what do you do to break your daily routine in the comments below =)

Have a good day!



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